The Goal / Challenge
Rockstar Original aimed to achieve YoY revenue growth by
expanding its advertising strategy through TikTok Ads.
The Story
By utilizing TikTok’s Spark Ads, Smart+ VSA, PSA, and Carousel
campaigns in 2024, Rockstar Original implemented a creative
sprint framework to develop new concepts tailored to its
target audience and top-performing product categories.
Through
data-driven creative testing
and a scalable framework, we
identified, refined, and expanded winning creatives to achieve
target ACoS while increasing spend and efficiency.